Bayard Printing - Design for Digital

Whether you work for an ad agency, a design studio, an in-house design group, or as a freelance resource, you need to offer your customers high- value solutions. New ways of solving old problems. And more timely, more effective ways of reaching and influencing their customers. That’s what digital printing is all about. Digital printing offers design freedom Take advantage of high-quality, full- color printing that delivers results you’ll be proud of. With digital printing, you can get sharp text and lines plus rich, detailed halftones. Moreover, digital printing supports an extremely wide range of paper sizes, stocks, weights, and finishes (both coated and uncoated). Because paper cost is often less of a factor in short run printing, you’re likely to have the flexibility to specify papers that have previously been out of reach. Digital printing’s fast You always want to say “yes” to clients, even when they come to you with “impossible” deadlines for new projects or updates. Digital printing makes it a lot easier, because it delivers high-qual- ity printed pieces in hours not days. That speed makes digital printing a powerful tool for responding to rapidly changing markets. And with far less of the available time allocated for printing, more of the time is yours—giving you a better opportunity to do work you’ll be proud of. And electronic collation right on press offers fast results for jobs that mix mul- tiple weights or types of paper. Digital printing supports variable data printing for maximum effectiveness With traditional printing, every copy is identical. Unfortunately, nobody can say that about existing or potential customers. But with digital printing, each printed piece can be customized in many ways. You can incorporate a recipient’s name, location, or any other information a database may contain, including images, colors and design elements. Messages targeted at individual read- ers’ interests and needs are far more convincing and effective. They deliver higher response rates—up to three times higher for mailings. As a result of that efficiency, digital printing’s cost per lead or sale is low. And its cost-effec- tiveness is high. Digital printing makes short run printing practical and cost-effective With traditional printing, most of the cost is getting on press. While that makes the per-piece cost of long runs attractive, it often makes short runs pro- hibitively costly. That can mean missed opportunities for your clients—and for you. Digital printing can make the shortest runs practical and cost-effec- tive, right down to printing just a single high-value copy. Choose digital production, and there’s never a need to print more than is actu- ally needed. That eliminates two of the biggest expenses in traditional printing: storage and obsolete inventory. More- over, when clients aren’t waiting for old literature to run out, they can com- mission new work from their favorite source—you—a lot sooner. Digital printing’s a natural An all-digital printing process is the natural extension of your computer and design applications. It works seamlessly and intuitively with the way you work now. And it’s a natural for providing fast, powerful, innovative, cost-effective solutions to your clients, too. Why digital printing? Digital printing brings designers more flexibility and new options for printed communications. 2 Designing for success Why digital printing?